On April 14th, the Consulate General of Brazil in Atlanta in partnership with BACC-SE organized a special breakfast followed by a workshop about specialty coffees in Brazil. The event had about 50 attendees connected to the coffee industry, featuring industry producers lectures and a networking session.
The General Consul of Brazil in Atlanta, Hermano Telles Ribeiro, stressed the need to change the perception of the US public about the Brazilian coffee. He noted that, especially in the Southeast the U.S., people are not familiar with the quality of Brazilian specialty coffees. The diplomat took the opportunity to reinforce the strength of the labor situation of the sector in Brazil.
Quality and Accuracy
The recently elected President of BSCA, Adolfo Henrique Vieira Ferreira, took the opportunity to present the entity, which completes its Silver Jubilee this year. The executive director of BSCA, Vanusia Nogueira, talked about the certification process granted to Brazilian specialty coffee producers, reinforcing the quality and accuraty in the evaluation..
Next, Brazilian entrepreneurs explained the process of production and harvesting in their respective properties. Concentrated mainly in the southern region of Minas Gerais, the owners of farms Environmental, Ecoagrícola, Pavement, Fern and St. Lawrence showed importers and distributors the advantages of buying specialty coffees produced in their land properties. The regional Cooperative of Coffee Growers in Guaxupé-MG (Cooxupé) and the Paraná distributor of specialty coffees Kaffe Kantate also made speeches during the event.
The speakers were in Atlanta to attend the SCAA Expo, held between April 14th and 17th. SCAA Expo is the most important U.S. tradeshow in the specialty coffee industry.
*This text was prepared by the Head of the Trade Promotion Department (SECOM) of the Consulate General of Brazil in Atlanta, Guillermo A. B. Rivera.
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