home page
Home |  Members Login |  eNews |  Members Directory |  FAQ     


April 14, 2012

Everyone wants to talk to Brazil's President Rousseff

Source: The Guardian. April 11, 2012 (by Jason Farago) 

The second most powerful person in the western hemisphere arrived in Washington on Monday. But the most powerful one spent most of the day rolling Easter eggs on the South Lawn.

Dilma Rousseff, the Brazilian president, leads an economy larger than Britain's, commands an ocean's worth of oil, and enjoys a 77% approval rating her American counterpart can only fantasise about. Everybody but Barack Obama wanted to see her this week. She arrived to the accompaniment of a half-dozen op-eds from professors and thinktank bosses, all of them extolling her economic stewardship and begging DC to take her seriously. The presidents of Harvard and MIT (both women, for what it's worth) invited her up to Boston. Even the US chamber of commerce put out the bunting – surely the first time the big bad business group has been so excited to meet a former Marxist guerrilla. Only Obama shrugged.

The two presidents had a short meeting and a shorter press bilateral, during which they never looked each other in the eye. About the only boost to bilateral ties that came out of their confab was a deal to promote the importation of cachaça – wonderful news for caipirinha drinkers, sure, but not exactly an agreement of world-historical importance. Not only did the US president not bother with the trappings of a state visit; he barely gave Dilma two hours. "Obama could have taken her to dinner," one Brazilian official groused. "Or to the Kennedy Center."

The leaders of India and China get pomp and circumstance when they come to town. Vladimir Putin is a big enough operator that Sarah Palin blessedly keeps watch on his nation from her house. But Brazil is the Brics country that gets no respect, even in 2012. We still speak of it as a basket case, which would be patronising even if our own country weren't in the grips of a rejectionist Congress and a politically motivated supreme court. Yet of all the big emerging economies – a ridiculous phrase now that they have already emerged, while our own and Europe's seem to be receding into nothingness – Brazil is the one that poses the least significant geopolitical threat and offers the most advantages, as all those salivating CEOs already know.

So why did Obama, who has already demonstrated his prowess as a salsa dancer, decline to put a little samba in his step as well? It's tempting to imagine that, in an election year, the White House was reluctant to spotlight a much more successful economy than our own, where massive growth and reduced inequality go hand in hand. But I'm afraid the real reason is simpler: with respect to the boardroom optimists advocating some grand inter-American compact, this is just how Washington does business. In history class, the first lesson students learn about American foreign policy is the Monroe Doctrine – the 200-year-old principle that Latin America is our turf. We do what we like and tell everyone else to keep out. The idea that a Latin American country could actually serve as a model is beyond our comprehension. Now, for the first time, a second major power is rising on the block, but among us gringos the old big-stick habits die hard.





What would you like to know more about?:

  Export to Brazil
  Import from Brazil
  Open a business in Brazil
  Business opportunities in Brazil

Members Tip
Network can serve as a valuable strategy for you or your business.
On Networking events: Bring business cards...


� Copyright 2011 Brazilian - American Chamber of Commerce | Privacy Policy